MIDTOWN CREATIVE | Vice President, Digital & Integrated Marketing, 2009 – present
Responsible for the successful development and management of marketing strategies for client brands. Lead the design of insight driven marketing strategies and targeted multi-channel marketing programs for clients to help them successfully build profitable, long-term relationships with their customers. Contributed to or lead new business development, recruiting, team skill development, digital ‘evangelization’ and thought leadership.
HIGHLIGHTS OF CLIENT ASSIGNMENTS
DOUGLAS ELLIMAN REAL ESTATE | Marketing Director, Development Marketing
Direction of all branding and marketing efforts for new properties by leading real estate developers, from project conception to sales and marketing execution, including product development, positioning strategy, collateral, sales office development, public relations, advertising and digital efforts. Overseeing branding for Douglas Elliman’s portfolio of luxury condominium properties in South Florida, including all marketing strategy from positioning and materials to on-site and online presence, advertising and interactive.
PARK GROVE | Terra Group / Related Group
http://park-grove.com
BRIDGER CONWAY | Group Account Director, New Business Development Director
Responsible for managing the agency’s lead Clients. Consistently ensure a strong healthy Client/Agency relationship by building and maintaining effective relationships both internally and across the multiple stakeholders and Client divisions. Foster inter-agency relationships and ensure seamless integrated thinking and delivery. Oversee concept and manage execution of all marketing, advertising and public relations endeavors to align with target audience; includes providing direction to advertising/design, media placement and PR firms. Identify and pursue cross-promotional opportunities to expand awareness and project exposure. Act as liaison with in-house operations and external marketing teams to ensure marketing consistency and brand alignment. Oversee the design, production and maintenance of all marketing collateral.
OCEANA BAL HARBOUR | Consultatio Real Estate
http://global.bridgerconway.com/works/consultatio-real-estate-3/
JADE SIGNATURE | Fortune International Realty
http://global.bridgerconway.com/works/jade-signature/
ENGEL & VÖLKERS MIAMI | Vice President, Marketing
Integrated marketing business practices throughout the organization, leveraging content, programs and campaigns. Lead strategy and planning for all EV Miami digital properties (websites, microsites, mobile/apps, email, social media) and execution (design & development) of the next generation EV Miami website. Managed all visual aspects of the brand, ensuring consistency throughout all channels (print collateral, signage, advertising, promotional material, digital). Implemented monthly integrated and refreshed content, messaging, press relations and communications across digital properties, aligned to business objectives across stakeholders and business leads.
J&C TROPICALS | Vice President, Marketing
Lead the development & execution of marketing strategies within US Hispanic consumer markets and large retailers. Responsible for redesigning the company website, corporate collateral and product marketing materials. Developed yearly marketing plans, financial forecasts & budgets. Responsible for the ideation, creation, management and measurement of all promotional initiatives including online marketing and advertising, direct and e-mail marketing, events & trade shows, promotions and press relations.
ACCELLER | Marketing Director, 2009
Strategic role in building company brand awareness and elevate digital branding & marketing opportunities offered to their vendors and clients.
REPUBLICA | Vice President, Interactive & Viral Marketing 2008 – 2009
Served as interactive department head, developing cross-channel and cross-cultural recommendations to enhance digital & social brand relationships for and with agency clients. Provided strategic direction, oversight, and budget management of agency partners and vendors.
MIDTOWN CREATIVE | Vice President, Marketing, 2000 – 2008
Partnered with Creative, Interaction Designers, Developers, IT, and external agencies and vendors to define requirements and implementation plans to execute print collateral as well as web, mobile and social experiences.
HIGHLIGHTS OF CLIENT ASSIGNMENTS
SMALL LUXURY HOTELS OF THE WORLD | Senior Digital Strategist
Performed detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats. Conceptualized and created a custom-built photo contest microsite.
AXIS 360 | Interactive Art Director, 1998 – 2000 (NJ/NYC)
Creative strategy & production – agency-side / digital lead. Created interactive projects for Panasonic, Novartis and Citigroup.
BATES ADVERTISING | Senior Art Director, 1996 – 1998 (NYC)
Creative strategy & production – agency-side. Created print and television campaigns for Estee Lauder, Lucky Brand and Kinney Shoes.